Brand Stories



Shiseido
The Shiseido brand has been one of the largest Japanese cosmetics manufacturers since 1872. They offer a wide range of products; from skin care to beauty products to general cosmetics, the Shiseido brand has it all. These Asian cosmetic products such as Elixir and the skin brightening line like White Lucent are also limited edition and offered here at USACosmetics.net.


The History of Whoo
The History of Whoo products are formulated from rare ingredients that were used in the ancient royal family and are a prestigious line of cosmetic made with natural ingredients traditionally used in Oriental medicine. The products contain wild ginseng and snow lotus and work to rejuvenate skin, giving your face a younger appearance. The History of Whoo has limited production and is in high demand because of the rare and hard to find ingredients the products are made from. The products are known for their excellence in fighting against dry and aging skin, working to restore youthfulness to the skin and reducing fine lines while erasing the traces of aging.


O HUI
The O HUI brand is built on quality clinical research, with one of the top three research centers, CHA Stem Cell Institute, with more than 50 years of experience in bio-science. The proprietary ingredient of O Hui was developed to actively prevent loss of skin metabolism which is caused by aging and to promote the skin’s natural metabolism in order to protect it and reinforce its basic function. Its products give a revolutionary power of life, essentially rebirthing distressed and dehydrated skin which has been damaged from the loss of skin regenerating properties. Its formula is also non-sticky and quickly absorb, a plus for such a great cosmetic brand.


Obagi
The Nu-Derm system corrects and transforms your skin at the cellular level; by addressing the signs of photo-damage and restoring the natural, healthy functions of your skin cells, this system has been clinically proven give younger looking, healthier skin as a result of using it.


Sansim
The word Sansim means Spirits of the Mountain, and this brand of cosmetic products has been created with natural medicinal ingredients containing wild ginseng root extract and has been passed through the most strict and scientific testing by the Korea Health Industry Development Institute. High quality medicinal ingredients such as the wild ginseng, gold flakes and pearls, work together to break the difficultly that natural absorption into the skin deals with and rapidly penetrates into the cellular level. The Sansim skin care line reverses the effects of aging, helping you to reclaim youthful looking skin and increase the clarity and brightness of it, leading to a healthier and clearer complexion


Isa Knox
Isa Knox Alarm Cell Hydra is a translucent, moisturizing, basic cosmetics line which combines one of the world's oldest plant extracts, the lupinus seed extract, which is known over centuries for its exceptional germinating and strong awakening power, with a special yeast extract developed in France (new ingredient in Korea). Your skin will maintain its optimal state of hydration which will revitalizes moisturizers underneath the skin to deliver excellent skin clearing and a hydrating effect.

ISA KNOX Alarm Cell Recovery: A key ingredient in the Recovery line was created by extracting excellent skin regeneration and healing properties from cell layers of marine microorganisms which live near freezing temperatures and that have superb inherent moisturizing elements to prevent moisture from the freezing cold waters in the South Pole. Marine microorganisms improve hydration for even seriously dry areas, leaving skin soft and smooth. It maximizes the skin regeneration effect and facilitates the skin's moisturizing ability dramatically weakened from aging.


Sooryehan
The Sooryehan brand is essentially the Skin Science of Oriental Medicine! Sooryehan consists of 14 oriental medicine-based substances and was named to convey that it "makes the face appear fair like jade". Its ingredients are carefully combined according to skin types following an ancient prescription to restore the natural moisture and radiance of the skin.  Its renewing properties invigorate and refresh your skin by restoring the delicate balance of yin yang in your complexion.


Cathycat
The Cathycat brand is the most anticipated makeup line in Korea thanks to its innovative design for its quick drying eyeliner pen which allows you to draw the lash line easily without smearing your makeup. The rich pigments with pearl and glitter add to the dazzling looks no matter day or night. All makeup pieces are created with the essentials that are easily stored in your cosmetic clutch, allowing you to express your true colors and inner sparkles anytime and anywhere!


The History of Whoo Seol
The word Seol means snow and the products in The Whitening Line, Seol, by The History of Whoo is a line of cosmetic products that uses oriental medicine-based ingredients that helps to naturally reduce skin pigmentation, remove dead skin cells and impurities, and brighten your overall skin complexion. The organic ingredients allow moisture to be quickly absorbed into the deep layers of the skin, leaving your skin feeling silky, soft and looking vibrant. The moist products go on gently, delicately and are rapidly absorbed into the skin without causing a feeling of stickiness or dryness. Also, the natural amino complexes and exotic oriental ingredients gets rid of melanin while the highly concentrated wild chrysanthemum extract transforms uneven skin tones to a brighter, clearer and more clean complexion.

Suitable for: All skin type, all ages
Benefits: Reduce skin pigmentation, skin brightening
Major ingredients: Wild chrysanthemum, chilhyang palbaeksan


The History of Whoo Gongjinhyang
The products in The History of Whoo’s Gongjinhyang (Oriental medicine-based ingredients) line are comprised of herbal ingredients that keep the skin soft and moisture-rich by hydrating dry skin and improving its purification capabilities. The highly concentrated herbal serum is a perfect solution for a more crystal-like, vibrant and luminous skin tone. The finest herbal ingredients offer a luxurious and silky smooth feel. The Gongjinhyang line incorporates the products of traditional beauty care with techniques from the ancient royal family. The herbal nutrition stimulates the skin’s viability, moisture retention and adds radiance to the skin. The synergy between Gongjindan and Polygonatum also provides excellent wrinkle improvement, adds firmness and promotes a naturally youthful glow around the eyes.

Suitable for: Dry skin, women ages 30-40
Benefits: Concentrates hydration, improves purification capability, wrinkle improvement and skin tightening
Major ingredients: Wild ginseng, cordyceps sinensis


The History of Whoo Gongjinhyang Soo
The products in The History of Whoo’s Soo line help to keep your skin hydrated and protected. The word Soo means water, and the products in this line concentrate on moisture retention and work to replenish skin clarity, protecting against skin dryness. As the formulas are based on oriental medicine, these products provide a fundamental solution to dry and tired skin and ultimately protect the skin from harm. The Soo line is built around the yin-yang theory of the East (the principle of restoring yin-yang balance, replenishing materials that are lacking and controlling excessive materials), reducing redness on the skin while purifying and brightening the overall complexion. The highly defined non-sticky formula allows the products to penetrate deep into the layers of the skin, works to solve skin problems, and adds radiance to the face.

Suitable for: All skin types, all age groups, especially recommended for people with problematic skin types, or people who experience dry or oily skin
Benefits: High skin hydration, promotes blood circulation, increases metabolism, skin renewal
Major ingredients: Wild ginseng, anti-oxygen


The History of Whoo Chung Yeo
The Chung Yeo line by The History of Whoo is designed especially for sensitive and acne-prone skin. Made with traditional Oriental herbal ingredients, this line of products works to maximize the skin’s affinity and absorption abilities and soothes feverish skin. The products freshen and moisturize dry skin while providing you with a naturally more even and vibrant complexion. These products fill the Yin energy of the skin inside in order to purify the skin tone to promote clean, healthy skin by retaining moisture even after applying it to the skin.

Suitable for: Sensitive and acne-prone skin
Benefits: Skin hydration, soothes feverish skin, and maximizes skin affinity and absorption ability
Major ingredients: Wild ginseng, lotus, white pine


The History of Whoo Hwanyugo
The Hwanyugo line by The History of Whoo is a masterpiece for skin that works to rejuvenate its appearance by ten years. This premium line is marked by its excellent quality, artistic philosophy, craftsmanship and scarcity. The products are created through the finest, dedicated research each step of the way. The Hwanyugo line is created using a blend of snow lotus herbs, 35-year-old wild ginseng, Siberian young antler tips, cordyceps and some sixty substances belonging to the five elements. Hwanyugo presents the miracle of skin rejuvenation and uses 50 years of ingredients for eternal youth. Rebirth your skin: Turn your skin back by 10 years!

Suitable for: All skin types, all age groups
Benefits: Skin rejuvenation
Major ingredients: Snow lotus, 35-year-old wild ginseng, Siberian deer antler, cordyceps, 70 types of exotic herbal ingredients, and five primary substance ingredients for skin


The History of Whoo Jinyul
The Jinyul line by The History of Whoo contains ingredients that fight against aging skin. These products work to remove impurities and keep the skin moisturized for a long time, even after its application. The actively natural herbal ingredients restore natural moisture levels, working to eliminate dry skin while refining skin texture and helping to promote a bright, clear complexion. The entire Jinyul line of products contains an enchanted formula of beneficial Asian herbs that work together to restore a natural glow while having a tightening effect. After using the Jinyul products skin will look more naturally vibrant and have a brighter complexion will be restored.

Suitable for: Great for all skin types, especially recommended for women over age 40 with dry skin
Benefits: Anti-aging, tightens loose skin, revitalizing formula restores natural moisture levels, increases blood circulation, reduces wrinkles
Major ingredients: Red ginseng, jujube (Chinese dates), lithospermum, yam, pomegranate


The History of Whoo Ja Yang
The Ja Yang line by The History of Whoo is for men and works to restore skin firmness and controls oxidation within the skin which causes skin aging. These products contain platinum and seohoyongjeong tea, which has royal connections, as it was presented to the emperor. The formula supplies a thorough balance of moisture and emollients. The gongjinhyang formula rejuvenates skin cells so the skin has a revitalized appearance.

Suitable for: Men in all ages and all skin types
Benefits: Anti-oxygen, moisture retention, fights signs of aging
Major ingredients: Gongjinhyang (Oriental medicine-based ingredients), platinum and tea extract


The History of Whoo Mi
The Mi line by The History of Whoo is a beauty makeup line that uses the natural strengths of Gongjindan (found in traditional Oriental medicine), gold, pearl, and amber, all which work together to help control and beautify your skin while imparting an overall youthful and translucent appearance. This line of makeup is formulated with properties which invigorate the skin by stimulating it, with a final effect that provides a flawless surface which is velvety. With restoring benefits, the skin’s complexion will have a youthful and overall improved radiance. The signature feature of this line of products is the gold content that produces a charming sparkle on the face.

Suitable for: Sensitive and acne-prone skin
Benefits: Flawless makeup finish, smooth skin, youthful glow
Major ingredients: Gongjinhyang, gold, pearl powder, amber


O HUI White Skin Science
Based on advanced, extensive scientific research and innovative technologies this O HUI line provides more fundamental solutions for various skin problems. White Skin Science is a solution that stands apart from existing whitening cosmetics. Shifting its research focus from melanin cells that produce melanocyte, the O HUI Skin Ccience laboratory directed its research to the entire skin and studied the interaction between melanocyte and skin cells. This works by targeting epidermal cells to control the melanin production process and effectively suppress melanin production in melanin cells.

The skin becomes dull with appearance of spots as external irritations begin to weaken the skin’s defense mechanisms and consequently, the body’s ability to control melanin production. The O HUI White Skin Science not only targets melanin cells but also reinforces the skin’s restorative capabilities to fundamentally whiten skin.

Suitable for: All skin types, all age groups
Benefits: Reduce skin pigmentation, skin brightening


O HUI The First
O HUI The First began with research aiming to understand skin rebirth. In collaboration with one of the world’s top three research centers, CHA STEM CEll Institute, with more than 50 years of experience in bio-science, an explosive skin regenerating property was created. A revolutionary powder designed to give rebirth to skin that is distressed and dehydrated from the loss of skin regenerating properties. You can only experience with O HUI The First.

Suitable for: All skin types, all age groups
Benefits: Skin regeneration, fights signs of aging


O HUI Pure Perfection
Pure Science by O HUI brings you the Pure Perfection line that is O HUI’s unique new technology to resolve the sensitive problems of oily skin, such as sheen, pores and acne. With the indigenous formula technology of O HUI Pure Science and a pure compound that is free of pigments, preservatives and fragrances, it is beneficial, healthy and effective for skin.

The Bio-smart Vector System – Excessive control of sebum may actually be damaging to the skin. An affinisphere capsule, a smart sebum control substance, works selectively on areas of the skin while the sebum film on the U-zone, which naturally requires miniaturization, is preserved and zinc gluconate contained in the capsule removes sebum from the T-zone where excessive sebum is produced from more effective care for oily skin.

Ultra Natural peptide technology, Super FAM, a product of our indigenous ultra natural peptide technology, is an exclusive raw material for pure perfection with special efficacy for the treatment of skin problems. It has exceptional anti inflammatory and antibacterial functions and is outstanding at promoting skin activity. Thanks to the distinctive functions of super FAM, all of the products in the Pure Perfection line are effective at soothing skin and providing care for skin problems.

Pure Perfection, a skincare cosmetic that understands the many problems your skin may face. O HUI Pure Perfection will provide great care to your complexion beautiful and pure.

Suitable for: All age groups, sensitive and acne-prone skin
Benefits: Soothing skin and provide care of skin problems, such as oily skin, pores and acne


O HUI Clear Science
Clear Science is a cleansing line to ensure the cleanest and most relaxed skin. Cleansing is required when skin fatigue is at its peak. After day-long exposure to make up, pollution, UV rays and physical fatigue, skin becomes extremely weak and sensitive. You need to effectively cleanse, remove pollutants, and provide gentle and detailed soothing and moisturizing care to alleviate skin’s stress and fatigue.

O HUI Clear Science was developed by leveraging years of in-depth research at the O HUI Skin Science Lab. Clear Science ensures effective cleansing and a combination of the latest ingredients to leave skin clean and revitalized just like after a good night sleep. With three plant extracts (plum, chrysanthemum and lily) applied in each cleansing stage elements, impurities and flakes are removed. Botanical cleansing oil soothes and smoothes skin which can be easily irritated during cleansing. It also refreshes pores and infuses antioxidants for clean and healthy skin.

Phyto-Endorphin, Vitamin C and tocopherol promotes skin cell activity, leaving skin moist and revitalized after cleansing.

Suitable for: All age groups, all skin types
Benefits: Cleansing line, cleanest and relaxed skin


O HUI Original Energy 100
Tight, clean and clear skin is every woman’s wish but due to influence of internal and external conditions, skin turns tough and its tone is darkened and all sorts of trouble occur. Also starting as early as the late 20’s, eye and lip rims starts to show traces of time and skin function slowdown turning skin tough and dry. 20’s beauty can last or rapidly worsen depending on how you take care of your skin.

O HUI Original Energy 100’s undiluted serum is now even more extraordinary. Concentrated substances of Original Energy 100 are now thicker, while improved core technology keeps the solution’s unique value and efficacy fresh longer and maximizes its effects on the skin. Experience the solution’s stronger effects.

Suitable for: All age groups, all skin types
Benefits: Skin regeneration and solve all skin problems


O HUI Skin Science
The average woman hits the tail-end of her skin’s prime during her early 20’s. The production of collagen will reduce tremendously and the skin's vitality will deescalate.  That is why we often hear that women should start the use of an anti-aging product as early as their mid 20’s.

It is certainly a good practice to retain your skin’s moisture and youth by using the right anti-aging skin product for your skin. O HUI Skin Science Age Prevention is a multi-dimensional treatment that exceeds beyond simple moisturizing. It keeps a good balance between oil and moisture while it prevents darkening and sagging. O HUI developed the Skin Science Age Prevention line through long and extensive research in order to have a product that keeps your skin young-looking, fresh and moisturized.

Hydrazip reinforces the natural moisture control ability of your skin. Skin is like a scientifically-designed dam: It automatically controls the amount of the moisture in contains. The height junctions of skin work like floodgates and then they weaken due to mismanagement and aging, the floodgates opens up pouring out too much water and leave the skin dry and rough. Found through testing extracts from hundreds of different herbs and new ways of experiment, Hydrazip is a substance that activates and strengthens the tight junctions. This substance exclusively developed by O HUI restores the natural moisture control ability of skin and maintains the most ideal level of hydration.

Bio-Antioxy takes care of early signs of aging: Energy and oxygen are two elements that are essentially necessary for healthy and active working of skin cells. Therefore your skin must be provided with sufficient energy and oxygen to remain young and healthy in appearance. Otherwise, the skin suffers suffocation and malnutrition as it ages.

Bio-Antioxy is a substance we extracted from a species of plankton that has survived extreme conditions of the Sahara for thousands of years. This substance exclusively developed by O HUI helps provide energy and oxygen that your skin desperately needs.

Suitable for: All age groups, all skin types
Benefits: Anti-aging


O HUI Makeup
O HUI makeup’s artistic creativity joined forces with its signature characteristics to unveil “Art signature.” O HUI is committed to helping women look more beautiful and better express individual personalities through its unique artistic signature. O HUI’s multitasking products have been carefully formulated and combine the latest in skin care technology with makeup, and are designed for a quick, easy to use, and flawless finish.

The asymmetrical harmony of circles and ovals complemented by the smooth, curved design represent O HUI tireless pursuit for art and modernity while signature colors of deep purple, white, and silver symbolize O HUI’s vision of feminine beauty and sophistication.

Suitable for: All age groups, all skin types
Benefits: Sophisticated, quick, easy to use and flawless finish


O HUI Sun Science
The translucent powder format of this sun block is non-sticky and refreshing with effective UV protection. All products in this line are highly portable and convenient for reapplication anytime and anywhere. Your makeup stays well blended, avoiding unwanted shininess after perspiration or sebum secretion.

Suitable for: All age groups, all skin types
Benefits: UV protection


O HUI Hydra Formula
Based on years of in-depth research from the O HUI Skin Science Lab, Hydra Formula is formulated with key ingredients, rHESCPtm (recombinant Human Epidermal Stem Cell Protein) and ESC-SM tm, creating a moisture source to fight against dryness in the inner skin and leaving skin moist, younger-looking and full of vitality.

O HUI Hydra Formula's proprietary rH-HSCPtm, ingredient- jointly developed with a French research institute, and ESC-SM tm, ingredient reinforce skin's inherent moisture controlling ability and maintain an optimum level of hydration.

Suitable for: All age groups, all skin types
Benefits: Skin hydration


ReEn
Today, the world is taking a growing interest in the beauty of Oriental women. The focus of the attention are the beautyies of northen Asian, namely Korean, China and Hapan, who are known for their straight black hair. containing ancient Oriental hair care ingredients passed down through generations, ReEn aims to be a hair care bran that maximally preserves the beauty of Oriental hair. The result of a systematic analysis of Oriental hair performed jointly by research centers in Korean, China and Japan, ReEn's hair care mechanism is based on the yin-yang theory of the East.



Skin79
Harmony of nature and skin science. The unique formulations are made with finest naturally-derived ingredients to assure high quality skin that the customers come to expect. Natural ingredients have been an important part of Skin79's formulas, for many years, Skin79 has sourced proven and effective botanical extracts and are committed to choosing ingredients that are selected for their true benefits to skin. Skin79 harmonized its advanced technology and natural ingredients successfully to vitalize and moisturize the thirsty skin. We utilize simple, efficient and eco-friendly manufacturing process to value the nature around us.



O HUI White Extreme
Transparent cells make brighter skin.

O HUI White Extreme is a whitening treatment that purifies, regenerates and brightens the skin by restoring fresher radiance to the cells.

The White Extreme, developed through O HUI Skin Science Lab’s years of in-depth research, features a new mechanism formulated with innovative whitening ingredients for those who wants to have younger looking skin.

A new whitening ingredients, Stemela TM, and one of the key ingredients of stem cells, Stem White TM, the ingredient developed as a result of our independent research on the stem cell mechanism, serves as a strong shield from melanin production as well as activator of the skin’s stem cells. The innovative Stem White TM curbs the production of denatured protein. It provides purifying care for dull skin caused by aging and boosts the skin’s transparency.

Suitable for: All skin types, all age groups

Benefits: Reduce skin pigmentation, skin brightening, regenerate newer and brighter skin



O HUI White Skin Science Discontinue Notice
Starting at May, 2011, LG Corporation’s OHUI will be renewing and upgrading their whitening line and will be naming it White Extreme. ( The formulation will be entirely different from the old Whitening line )

The White Extreme line will be using a patented ingredient called Stem White ™. Stem White penetrates deep into the skin to inhibit melanin production.

The O HUI White Extreme line will include seven products which are O HUI White Extreme Purifying Foam, O HUI White Extreme Cellight Brightener, O HUI White Extreme Cellshine Emulsion, O HUI White Extreme Detox Bubble Peeling, O HUI White Extreme Cellshine Essence, O HUI White Extreme Cellight Cream and O HUI White Extreme Darkness Away Cream.

All orders placed after May, 2011 will have a tendency to ship with the new formulated O HUI White Extreme products as the old inventory cleans out. USA Cosmetics, Inc. appreciates your understanding and we sincerely apologize for any inconvenience.

To learn more about O HUI White Exreme



The History of Whoo Hwa Hyun
The finest premium line from The History of Whoo, Hwa Hyun consists with a combination of oriental herbs and cosmetic ingredients that works to brighten, tighten loosen skin and also restores natural moisture levels all at the same time.

The Hwa Hyun line especially works to eliminate dry skin while refining skin texture and helping to promote a bright, clear complexion.

After using the Hwa Hyun products skin will look more naturally vibrant and restore a natural glow and brighter complexion.

Suitable for: Aging skin and dry skin type

Benefits: Skin brightening, anti-aging and reduces wrinkles

Major ingredients: Lotus, ginseng, cordyceps, several types of exotic herbal ingredients, and five primary substance ingredients for skin